The moral to the Story: It's a good thing to make your website faster. In other words, if you have bad content on your website, but you have the fastest website out there, it does not mean you will rank better than websites with good content that a user would be looking for. While Google does look at page speed as important, they cannot make it such a strong ranking factor that you don't show relevant content from relevant websites. Splitt and Enge went on to discuss that websites should not frustrate users with slow page load times. But, No, it doesn't mean you're going to move up three spots in the results. And it clearly impacts user engagement and conversion.
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I've got to find the right way to tell them that I want them to deal with this because it's really important. And they were actually quite insistent in the write up that it was the most important ranking factor. But the first thing they listed was page speed. This document actually talked about SEO, and it had a section on SEO which is good. In fact, I was literally looking at a document that a company had produced.
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MARTIN SPLITT: What do you think are misconceptions about page speeds and especially page speed and ranking? ERIC ENGE: Well, a lot of people think that it's a big ranking factor. Below is the transcript that answers the impact of fast load times on your search ranking. Martin recently hosted an episode of SEO Mythbusting with his guest, Eric Enge (General Manager of Digital, Perficient) where they discuss the most common SEO questions and myths around page speed. Myth or Fact The faster your website loads on a user's phone, the higher your Google search ranking? Here's the answer straight from Martin Splitt, Developer Advocate at Google, and host of Google's SEO Mythbustin g.